With the launch of its first winter collection, Charo Ruiz faced a key moment in the brand’s evolution: translating its Mediterranean DNA into a new seasonal context without losing its identity. Ondara emerges as a contemporary reinterpretation of the movement of the sea, introducing for the first time new categories such as boots, outerwear and more structured silhouettes. The objective was to accompany this turning point with an activation capable of presenting the collection through experience, strengthening connections with like-minded profiles and generating authentic content within an environment aligned with its aesthetic universe.

To bring this vision to life, Fabra Comunicación designed an intimate dinner inspired by the concept of Ibiza off-season, translating the essence of the island to Madrid through a more autumnal and sophisticated lens. We led the full conceptualisation and production of the event, from guest curation and talent management to fittings, venue selection, gastronomic proposal and the creative development of every detail. The experience was built around a carefully crafted narrative, with an atmosphere aligned with the collection and personalised elements such as menus, place cards and napkins, alongside live illustration and a welcome cocktail that set the tone for the evening. Guests such as Carmen Lomana, Ana Antic, Luna Lionne, Marta Robles and Teresa Andrés Gonzalvo attended wearing pieces from the collection, interpreting the brand’s universe through their own style.

The activation generated particularly strong impact across social media, with organic content fully aligned with the brand’s positioning. The curated selection of profiles enabled the construction of a consistent narrative, supported by voices with genuine affinity and authority within the Charo Ruiz universe. Figures such as Ana Antic and Marta Robles reinforced this positioning, adding credibility and elevation to the overall activation. The result was a cohesive digital presence that anchored the collection within an aspirational imaginary and strengthened its connection with a like-minded audience, demonstrating how a strategy grounded in coherence and curation can translate into a solid and lasting impact.