Communication

We create value by telling your story in a way that captivates your audience and maximises your results

[01]

No matter the size of your business or the stage of your brand, there is always a relevant narrative capable of capturing media attention.

100.000

organic media placements generated in the past year

+ 20

brands featured on the covers of publications such as Vogue, Elle or El País Semanal

500

satisfied clients have worked with our team

100%

of our clients are published in their target media

270%

We increase (on average) previous PR agency results by 270%

[Trusted by]

We share your story with purpose, capturing your audience’s attention

[02]

Every brand has the potential to stand out in an extraordinary way; the real challenge often lies in finding the right story to tell. At FABRA, we know how to do precisely that. We achieve it through strategic, innovative and creative communication that differentiates our clients, maximising their reach and impact across the media landscape.

We approach public relations within the fashion, beauty and lifestyle sectors as a fundamental tool for delivering impactful results and significantly enhancing return on investment.
Being featured in leading publications, having your products recommended by the most influential media in your sector, or being chosen by celebrities and influencers is not a matter of chance. It is the result of the right strategy, one that elevates your visibility, strengthens your brand’s credibility and drives genuine desire for your products.

[MEDIA]

A proprietary approach to communication and public relations

[03]

We think and operate differently. We do what many do, but in a radically distinct, honest and genuine way. We implement strategies with a renewed perspective to drive the growth of the brands that place their trust in us.

We are committed to generating news in a rigorous and bold manner. We do not simply rely on existing news hooks arising from your company’s day-to-day activity; instead, we proactively create relevant and engaging content tailored to the interests of different media outlets.

We craft narratives that become news, grounded in a deep understanding of how media truly operates. Our entire account team either collaborates with, or has previously worked within, media organisations. This gives us an insider’s perspective on editorial dynamics, understanding timing, formats, and precisely what journalists need in order to publish content effectively.

We prioritise direct and meaningful engagement with the fashion industry, with Madrid as a central hub. We advocate for a human, relationship-driven approach, fostering close and personal connections with key opinion leaders across fashion and beauty. Over time, we have built solid, long-standing relationships with leading editors, stylists and industry agents.

We are in constant evolution, guided by a philosophy rooted in adaptability and responsiveness to the ongoing changes within fashion communication. We think digitally, fully understanding the needs of online media and speaking their language with fluency and precision.