The Gen Z Awards required a guest strategy capable of ensuring visibility, relevance and amplification within a landscape where digital talent and media play a decisive role in the event’s impact. The objective was to bring together profiles with genuine influence while securing strong media coverage aligned with the positioning of the project. To achieve this, it was essential to curate a balanced attendance of content creators, emerging talent and key media outlets, capable of driving real-time conversation and extending the event’s reach beyond the moment itself, consolidating its presence within the Gen Z ecosystem.

To deliver on this objective, Fabra Comunicación led the full invitation and media strategy, including influencer and content creator outreach, press management and the coordination of accredited media. The scope of work also encompassed the end-to-end management of the photocall, including technical production, guest flow coordination and the orchestration of red carpet and on-site interviews. A selection of high-impact profiles was defined, combining established names such as Marta Lozano, María Martín de Pozuelo and Laura Escanes, alongside a broad network of creators aligned with the event’s universe, ensuring consistent and organic real-time coverage.

The activation resulted in significant media and digital impact. From a press perspective, over 150 media outlets were accredited, including television, radio and digital platforms, generating a PR Value exceeding €1.1 million. In parallel, the influencer strategy reached a potential audience of more than 167 million users through 160 selected profiles. In total, approximately 1,000 pieces of content were generated across social media, resulting in a global PR Value exceeding €5 million. These results reinforce the role of guest strategy as a key driver in amplifying the event’s impact and strengthening its positioning within the contemporary cultural landscape.