As part of Copenhagen Fashion Week, we activated a new edition of Special Dinners with Hispanitas in one of the cities that best represents the current evolution of fashion: connected to lifestyle, real and contemporary. Copenhagen Fashion Week has established itself as one of the key barometers of European fashion, setting the pace for a refined aesthetic where design is measured not only by its visual impact but also by its ability to integrate seamlessly into everyday life. Within this context, the challenge was to integrate the brand naturally into this ecosystem, connecting with a highly discerning and influential community while positioning the collection within a territory aligned with these values.

The activation took the form of an intimate gathering, bringing together some of the most influential content creators and style opinion leaders on the international scene. The proposal was built in coherence with the local context, embracing a refined and approachable experience where fashion and conversation coexisted organically. Profiles such as Emili Sindlev, Tessa van Moortfoort, Luna Isabella and Manon de Velder were part of the guest list, incorporating the collection into their looks through a natural and functional perspective. The evening also served as the first presentation of the Spring/Summer 2026 collection, reinforcing the idea of footwear designed to accompany everyday life without compromising on style.

The result was a relevant and strategic presence for Hispanitas within a highly influential cultural and aesthetic context, generating a direct connection with a community aligned with its brand vision. In terms of results, the activation reached over 4 million unique users, with strong visibility across social media and editorial content, generating an Earned Media Value exceeding €115,000. The initiative reinforces the role of Special Dinners as a strategic platform for building brand equity in key markets, combining visibility, influence and meaningful content, while consolidating its international projection.