With the arrival of the holiday season, Kiabi sought to close the year by strengthening its bond with the community that has supported and represented the brand over time. In a context where connection with organic talent has become a key asset, the challenge was to create a gathering capable of expressing appreciation, consolidating relationships and, at the same time, giving visibility to its winter and festive collection. The proposal needed to convey proximity, alignment with the brand’s values and a sense of accessible elegance consistent with its positioning.

To respond to this objective, Fabra Comunicación proposed an intimate dinner bringing together ambassadors and key profiles in a carefully curated environment aligned with the brand’s universe. From this starting point, the project was developed holistically, covering concept development, venue scouting and selection, full event production, as well as talent management, coordination and fittings. The evening took place at Casa Música, where an experience was created in which fashion, conversation and celebration coexisted naturally. Figures such as Blanca Romero, Lucía Rivera and the Villarreal sisters, alongside other guests, interpreted the collection through their own style within a setting defined by warmth, long communal tables, soft lighting and contemporary floral scenography.

The activation resulted in strong media and digital visibility, generating a high volume of organic content and press presence. The attendance of key profiles, together with the pairing of Blanca Romero and her daughter, amplified the reach of the action, consolidating the brand’s visibility at a strategic moment in the calendar. In terms of results, the activation reached over 1.5 million unique users and generated an Earned Media Value exceeding €115,000. The initiative not only presented the collection through an experiential lens, but also strengthened the relationship with its community and projected a coherent, approachable and aspirational brand image. It further reinforces the value of these gatherings as a strategic tool for building brand affinity, generating meaningful connections and supporting commercial performance through experience.