Diptyque arrived in Lisbon with a first activation designed to do more than simply introduce new fragrances. The French Maison entrusted Fabra Comunicación with bringing its universe closer to the Portuguese market and building a genuine connection with a key local audience. The brand set out to create an intimate, sensory and carefully curated gathering capable of presenting its new olfactory creations through an experiential lens, while connecting authentically with the local creative community. More than a product presentation, the challenge was to craft an experience that could translate Diptyque’s sophistication, artistic sensibility and refined aesthetic into a setting that felt both close and memorable.

The concept came to life at Fabra’s offices in Lisbon, transformed for the occasion into an immersive space conceived as an extension of the Maison’s universe. The atmosphere, guest journey and product placement were all designed so that each attendee could experience the fragrances in a personal and enveloping way. As Diptyque’s first event in the Portuguese capital, the activation carried particular strategic value: it not only introduced new products, but also strengthened the relationship between the Maison and a local community essential to its positioning. Every detail was designed to express the brand’s codes with elegance and consistency, creating an experience fully aligned with its premium universe.

At Fabra Comunicación, we led the development of the creative concept, full event production, press and digital talent outreach, as well as complete guest management before and throughout the gathering. The result was a strong and relevant activation that brought together more than 60 opinion leaders — including journalists, influencers and content creators — and welcomed key Portuguese media titles such as Vogue Portugal, Jornal de Notícias, Máxima and Lux Woman, among others. The activation was further amplified through a combination of organic attendee content, strong editorial coverage and full-length features across strategic publications.