To mark the release of “Puta Vida”, the new album by Tu Otra Bonita, an intimate gathering was hosted at Candela, one of the most iconic venues within Madrid’s flamenco scene. The aim was to present the project in a setting aligned with the band’s identity, connecting their musical universe—blending rumba, pop, and roots—with a space steeped in history, closeness, and character. In collaboration with El Corte Inglés, the activation was designed as an exclusive experience for a select group of guests, where music, gastronomy, and atmosphere came together seamlessly.

At Fabra Comunicación, we developed the creative concept and end-to-end production of the event, including influencer outreach and key guest curation, guest management, the culinary proposal, musical direction, and overall staging. The compact venue was carefully worked to enhance its intimate nature, creating a warm, immersive environment. The experience opened with a live performance led by Héctor Lacosta, who performed several tracks from the new album in an acoustic format, reinforcing the direct connection between artist and audience. The evening was completed with a gastronomic proposal aligned with the spirit of the venue, combining tradition with a contemporary approach.

The result was a meticulously crafted gathering where every element contributed to a coherent and memorable experience. The combination of live music, an iconic venue, and a carefully selected guest list created an authentic atmosphere that encouraged interaction and organic content creation. The activation positioned the launch as a relevant moment within the cultural and music scene, strengthening the connection between the band and its community, and extending the impact of the experience beyond the event itself.