SIMORRA wanted to bring its community of key opinion leaders together through an experiential and intimate format aligned with the brand’s Mediterranean identity. More than a traditional collection launch, the trip became an opportunity to reconnect, spend quality time together, and welcome the summer around the brand’s latest collection, naturally incorporating its swimwear pieces into the experience. Year after year, this format has become one of SIMORRA’s most recognizable activations, creating an anticipated and carefully curated experience that continues to strengthen long-term relationships with profiles closely connected to the brand.

The experience took place in Costa Brava, a destination deeply connected to the artistic and cultural spirit of the Mediterranean. FABRA supported the project from concept to execution, shaping every moment of the journey to create a seamless and inspiring experience. The itinerary included shared meals, wine tastings, ceramic workshops, conversations, and moments of relaxation designed to experience the collection through culture, connection, and authenticity. Every activity reflected SIMORRA’s core values: creativity, craftsmanship, contemporary femininity, and its unique vision of summer.

The result was a strong and organic activation featuring profiles closely aligned with the brand, including María Pombo, María Fernández-Rubíes, Marta Lozano, Teresa Andrés Gonzalvo, and the Cuesta sisters, among others. Guests generated a high volume of organic content throughout the experience, amplifying the journey through authentic and aspirational storytelling. The activation also gained media visibility across both digital and print platforms, reinforcing awareness around the collection and strengthening SIMORRA’s connection with a community that genuinely shares the brand’s values.